Senior Amazon Brand Manager

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Our client, a US-based retail company, is seeking for Director of Operations. The Director of Operations or Integrator is the main driver for operational effectiveness and efficiency within the organization. They are responsible for aligning the company's vision and goals with the actual strategies and tactics the company employs. They act as a buffer between the co-founders and the rest of the team when it comes to tactical decision-making.

The Integrator is able to look at the company's goals and align them with strategic planning, KPIs, and tactical assignments. They are responsible for building out the operational team and maintaining accountability to achieve the target KPIs and goals set forth by the company.

On a day-to-day basis, the Integrator is the ultimate problem solver for any roadblocks that may arise for the wider team. If an issue is unable to be solved at any management layer, then the Integrator will take decisive action to ensure the team is able to continue operating at its highest ability. In order to do this, the Integrator must have intimate knowledge of the company's goals, operational capabilities, and a clear understanding of how each team works together to create company success.

Requirements

The Senior Amazon Brand Manager will be responsible for managing and growing our Amazon sales channel. This role requires a strategic thinker with a very strong background in Amazon sales and marketing (Amazon PPC), an analytical mindset, and a proven track record of driving significant revenue growth on Amazon. The ideal candidate will be adept at overseeing product listing management, optimizing advertising campaigns, and using data-driven insights to inform strategy, while working with a team to handle day-to-day tasks and implementation.

Key Responsibilities:

1. Amazon Strategy Development and Execution:

• Take responsibility for overall performance, including revenue and profitability on the entire sales channel, market, product category and individual SKU level.
• Identify gaps and areas for growth and develop optimization strategies for product pages and storefronts.
• Drive the implementation process for all optimization strategies.
• Manage multiple marketplaces, ensuring growth in all markets.

2. PPC Management:

• Oversee overall account daily, weekly, and monthly management.
• Optimize bids and budgets on a campaign and product level.
• Conduct ongoing keyword research to discover new opportunities and optimize search terms.
• Track and expand keywords, ensuring effective performance.
• Launch and optimize campaigns for existing products and new product launches in different Amazon markets (UK, DE, CA, smaller EU countries).
• Perform creative testing for Sponsored Brands (SB, SBV) and
• Sponsored Display (SD) campaigns.
• Develop and manage weekly and monthly reporting on key performance indicators (KPIs) such as spend, sales, ACOS, TACOS, CPCs, CTRs, and more.
• Work closely with an agency that runs our DSP

3. Amazon Strategy Development and Execution:

• Stay on top of best practices and new trends in the Amazon ecosystem.
• Analyze competitors' activities to identify areas where we can improve or differentiate.
• Assist with sales forecasting to ensure accurate inventory and sales projections.
• Drive technical knowledge development both personally and within the team.

4. Collaboration and Coordination:

• Work closely with the marketing, product development, and operations teams to align Amazon strategies with overall business objectives.
• Collaborate with external partners and agencies as needed.
• Work directly with the Brand Director and Co-founder on strategy development and execution.
• Ensure follow-through on tasks, take ownership of responsibilities, and be target-driven rather than task-driven.

5. Data Analysis and Reporting:

• Analyze sales data, performance metrics, and market trends to make informed decisions.
• Prepare regular reports on sales performance, advertising effectiveness, and other key metrics

Requirements:

• 5+ years of experience managing Amazon accounts with a proven track record of driving sales growth.
• In-depth knowledge of Amazon Seller Central.
• Very strong understanding of Amazon advertising, especially for seasonal brands like ours (sales spikes during Valentines Day, Father’s Day and Q4)
• Proficiency in using analytics tools such as Amazon Brand Analytics, Helium 10, Jungle Scout, or similar.
• Experience with Google Spreadsheets and working with formulas.
• Proven experience managing high monthly budgets of up to $250k.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills and attention to detail.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Experience with Amazon DSP is preferred but not required.

Ideal Candidate:

• Knows the ins and outs of the Amazon algorithm, including how products are ranked and what affects rankings.
• Is very detail-oriented and proactive in coming up with new ideas and solving problems.
• Keeps up to date with the latest industry trends by listening to podcasts (e.g., Seller Sessions) and watching YouTube.
• Is passionate about building brands.
• If they don't know how to do something, they will find out and enjoy doing so.
• Is a clear and direct communicator.
• Has strong leadership skills.
• Is an easy-going and fun person to work with

Benefits

• Remote Working for US Company
• Exposure to new technology & trend
• Competitive Salary