Sr. Customer Marketing Manager

About the role

As a Sr. Customer Marketing Manager at LogicGate, you will play a pivotal role in driving expansion opportunities within our customer base, increasing customer engagement and loyalty, and enhancing the overall customer experience and satisfaction. You will be responsible for building and executing marketing campaigns focused on expansion, customer communications, and advocacy. You will oversee all programs and campaigns that engage our customers throughout their lifecycle. This role requires close collaboration across marketing, product, sales, and customer-facing teams to deliver impactful and cohesive customer programs.

How you’ll spend your time:

• Create and execute marketing campaigns that generate demand for expansion opportunities.
• Segment and target customers by analyzing data to identify opportunities to cross-sell and up-sell to existing customers, collaborating with sales teams.
• Create and execute campaigns to grow customer engagement through various channels (email, social media, events), ensuring consistent and personalized communication.
• Develop and manage customer loyalty programs to increase repeat business, tracking the effectiveness of loyalty initiatives and making adjustments as needed.
• Build customer advocacy and referral programs, turning satisfied customers into brand advocates and creating referral incentives to encourage new business.
• Lead the strategy, planning, and execution of the Customer Advisory Board.
• Produce marketing collateral and content such as case studies, testimonials, and success stories to support customer marketing efforts, ensuring content aligns with customer needs and company branding, and create and manage a customer case study pipeline and customer asset library.
• Plan and execute customer-focused events such as webinars, workshops, and user conferences.
• Measure the success of customer marketing campaigns using key performance indicators (KPIs), reporting on the effectiveness of campaigns and programs to stakeholders.

What we get excited about:

• 7+ years of experience in customer marketing or a related role within the software/tech industry.
• Solid, creative storyteller and writing skills, with experience leading Customer Marketing or Advocacy programs and all content creation efforts, including case studies, testimonials, and social media.
• Strong ability to collaboratively articulate end-to-end customer vision, strategy, and plans to a wide variety of internal and external audiences, with examples of results converting strategy to execution.
• A programmatic mindset and proven record of building programs to scale to support business objectives
• Exceptional executive level communication skills to create and convey customer objectives, success strategies, and customer insights for internal and external stakeholders including customers and leadership

The anticipated base salary range for the role is $100,000 - $120,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

Total Rewards

Our Total Rewards Package is designed to support you both at work and outside of it. In addition to offering competitive salary, variable compensation (bonus), equity, and health and wellness benefits, we are proud to offer generous PTO, 12 Annual Company Holidays, Summer and Winter Fridays, and Health Days, allowing you time to recharge and relax. We are focused on and invested in career development and learning opportunities including access to LinkedIn Learning, regular People Leader training, our internal Mentorship Program, and annual learning & development Program.

Our Culture

DEIB is a priority for us at LogicGate - it is at the foundation of all of our core People programs, activities, and business practices. We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster a culture of belonging.

LogicGate also believes strongly in giving back to the communities in which we live and work. We support our teams through this by offering volunteer hours as well as Company-wide charitable activities supporting organizations aligned with our Company Core Values.

Learn more about our culture here.

Excited about LogicGate but not familiar with GRC? That’s ok — a lot of us weren’t familiar with GRC when we started, too. Unless the job description specifically requires previous GRC familiarity, here’s what you need to know:

• GRC stands for Governance, Risk, and Compliance
• GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law.
• GRC is a huge market and growing fast. It’s a $35 billion industry today and is predicted to grow to $64 billion by 2025. A lot of opportunity!

At LogicGate, our People are the foundation of everything we do - for our teams, our customers, and the Company. We are proud to offer competitive, inclusive, and comprehensive total rewards packages.

LogicGate has an outcomes-first culture that provides a variety of benefits and perks that enable our teams to thrive, both inside and outside of the workplace. These include competitive variable plans, equity grants, paid time-off, ongoing learning and development opportunities, paid parental leave, 401k matching, health, vision, and dental insurance, and accident and life insurance.