Senior Event Manager

Job Description

MicroStrategy is a leading global provider of AI and enterprise analytics. We are seeking a talented and experienced Senior Event Manager to join our dynamic marketing team. In this role, you will be responsible for planning, coordinating, and executing a wide range of corporate events and tradeshows to promote our brand, products, and services.

Responsibilities

1. Tradeshow Management:

• Develop and execute comprehensive tradeshow strategies for major events such as NRF and Gartner Data & Analytics, ensuring alignment with overall marketing and business objectives
• Coordinate all aspects of tradeshow logistics, including booth design, layout, transportation, setup, and teardown, to create a seamless and engaging attendee experience
• Manage creation and distribution of marketing collateral, promotional materials, and giveaways, ensuring brand consistency and effective messaging
• Collaborate with sales and product marketing, and product teams to create compelling presentations and product demonstrations that drive lead generation and customer engagement
• Analyze and report on tradeshow performance, including lead generation, attendee engagement, and ROI, using data-driven insights to refine future strategies and improve outcomes

2. Sponsorship Management:

• Partner with Global Alliances team to create sponsor packages that align with event goals and sponsor needs
• Track sponsorship sales and ensure sponsors meet deadlines and contractual obligations
• Serve as primary contact for sponsors, providing support before, during, and after event
• Facilitate sponsor activation opportunities, such as speaking slots and demos, to enhance visibility and engagement

3. Event Planning & Execution

• Collaborate with internal stakeholders to determine event goals, target audience, and messaging
• Conduct research on event venues, activities, and best practices, and present recommendations to internal stakeholders
• Manage event logistics, including vendor coordination, travel arrangements, and reviewing BEOs and MEOs from hotels
• Coordinate on-site logistics such as registration, signage, AV setup, catering, and content collection with speakers

4. Event Reporting

• Conduct post-event evaluations to measure the success of events and gather feedback for continuous improvement
• Analyze event metrics, including attendance and customer satisfaction, to assess event effectiveness
• Prepare post-event reports summarizing key findings, insights, and recommendations for future events.

Qualifications

• Bachelor's degree in marketing, communications, or a related field
• Minimum 7 years of experience in event planning and management, preferably in the tech industry or B2B sector
• Minimum 2 years of experience in tradeshow planning and management
• Industry certification, such as the CMP, CSEP, CEP, or DES, and experience with CVENT event software preferred
• Strong project management skills with the ability to manage multiple events concurrently
• Excellent organizational and time management abilities to meet deadlines and deliver exceptional results
• Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders
• Budgeting and financial management skills to ensure cost-effective event execution
• Ability to travel up to 50%