Group Brand Marketing Strategist

Group Brand Marketing Strategist- Towson, Maryland, US – Hybrid

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As the Group Brand Marketing Strategist you will be part of the Black & Decker team working as a hybrid employee out of Towson, Maryland. You’ll get to

• Lead the global brand strategy for the Black & Decker brand.
• Oversee brand building for specific initiatives including - Target audience definition, messaging and claims development, plan development, manage strategy for multi region new product development/activation/launch initiatives, Build global playbooks & collateral to brand vision and identity.
• Influence regional marketing and channel teams to execute and adherence to brand standards a...