Head of PR & Brand Partnerships

What you’ll do in the role…

Lead the strategic PR planning and media relations. This will include:

• Developing and executing a comprehensive PR strategy aligned with our overarching mission and goals
• Deliver high-quality coverage in key consumer and business media targets that communicates the full scope of the programme
• Establishing and nurturing relationships with media outlets, journalists, and industry influencers globally to promote our achievements and initiatives
• Generating content for press releases and other communication channels
• Serving as the primary point of contact for media inquiries, interview requests, and public appearances, working closely with our VP of Corporate Communications
• Utilising data and analytics to measure the effectiveness of PR campaigns and providing actionable insights to improve strategies

Lead the central strategy and execution for global brand partnerships. This will include:

• Forging strong relationships across different industries to know who is doing what
• Having your finger on the pulse about industry/market trends
• Drive innovative thinking in hospitality through partnership opportunities
• Identifying our preferred partnerships against our marketing strategy
• Negotiating or securing brand partnerships (sometimes in collaboration with our global partnerships or F&B teams)
• Managing the relationships and executing campaigns delivering to our needs and partner promises
• Ensuring partnerships support our strategic goals including content, social media, PR and commercial performance

Lead and oversee all global influencer marketing initiatives to deliver against strategy and ensure high ROI. This will include:

• Develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance and relevant consumer engagement
• Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations (e.g., pop up events)
• Managing campaign roll-out and storytelling on influencers channels, taking into account cadence and audience for each project and ensuring high quality content creation
• Overseeing measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals
• Manage the budget and cost allocation for projects, to understand and lead cost-saving action plans

Requirements

• A networker, a people person, a cultural communications fanatic and someone that just gets what is going on and who is leading it
• Someone at the forefront of understanding marketing, media, culture and social media trends and serve as an expert in the space
• Someone that is obsessed with the worlds of travel, hospitality, the arts, design, literature, tech and brands in general. You know the established brands & people but also the new and the next – we don’t want to be faddy, we want you to have some meaningful ideas that people actually find interesting, useful, intelligent or thoughtful
• Someone that can think both globally & locally and identify opportunities that will resonate worldwide at times or very locally depending on our objectives
• Great knowledge and experience of working in global media markets, with a particular focus on the UK, US, France, and UAE
• Someone who can build mutually beneficial relationships with people and brands – they understand what both parties need to achieve so can create partnerships that everyone is invested in and are not just transactional agreements
• Can be organised and deliver a partnership (as well as creative) – sticking to budgets, reviewing contracts, delivering what our wider teams need. You know, the not so creative stuff is pretty important too!
• Loves to travel and be immersed in new cultures and destinations – because that’s part of the job
• Someone proactive and able to work independently but likes being sociable & collaborative too
• A great communicator with stakeholders across a business at any level