Business Marketing OG

• Business Management : EBIT & P/L Management for the BU. Understand the mix of topline and margins for healthy business performance
• Derive action plans for driving the business val-vol based on strategic goals of the BU
• Portfolio Management : Proactively shaping the category by analyzing the user & market trends, application, competition and profitability aspects. Also look for opportunities of expanding the HG portfolio in India.
• Act as country SPOC for any product related information like product application, usage, typical customer, USPs, competition comparison
• Develop Online & Offline Marketing plan quarter-wise for product / user groups based on the BU focus (Sales promotions, advertising, POS, trade marketing)
• Curate products for specific platforms (Online, KU, Trade) as per user reach and req.
• Price Management: Competitive pricing structure & price volume equation that benefits org.
• C-Budget ownership, Utilization tracking and planning of spends- in offline & Digital media as per channel-based requirements. Understanding of spend v/s ROI
• Data Analytics : Sales data analysis by correlating multiple data points
• Sales Delivery: Regular interaction with regions to understand local market trends and support to achieve the distribution expansion & TGS target & drive the exclusive Home & Garden BDMs in the regions to achieve their sales goals.
• Provide volume forecast based on market trends to ensure product availability
• Monitor & drive Green & Blue product portfolio performance in HPWs with respective users.
• Events & trade Shows : Plan & Coordinate for dealer meets, fairs and user events
• RM Budget alignment between RMM hub, CSOs and CTG
• Local adaptation of customer specific listings to insure high numerical distribution
• Provide relevant input about market developments in country (competitors development, customer cluster development)
• Collaboration with central BU teams on marketing, content, profitability, availability topics
• Implementation of central strategies, and activities in relevant customer cluster

Requirements

• Demonstrate commercial awareness and very high result-orientation as well as future-oriented thinking
• High affinity and know-how regarding B2B PT marketing/sales processes & price management
• Very good understanding of pricing requirements & operations in different PT customer clusters
• Good know-how of digital requirements for future B2B transactions
• Operational experience in local sales & marketing organization / personal retailer network
• Excellent analytical & communication skills
• Strong English knowledge