The Role: the BA will do:
Conversion and Funnel Analysis
- Basic Analytics and Conversion FunnelsTrack the steps users take towards completing a goal (e.g., making a purchase, signing up for a service) and identify where users drop off.
- Journey Optimization and Risk Prevention: Track the exact behavior across pages, and use insights to optimize the funnel, reduce friction, identify fraud behavior (during the application process) and increase conversion rates.
Revenue and Monetization Analysis
- In-App Purchases: Track the performance of in-app purchases and subscriptions to understand revenue streams.
- Ad Performance: Analyze the effectiveness of in-app advertisements, including click-through rates and revenue generated.
Mobile App Engagement and Overall User Engagement
- DAU, MAU, and Click Path Analysis: Analysis to understand engagement, and repetitive behavior to know the JBTD of our customers, to identify the critical features to improve
- Measure how many users return to the app after their first visit and over subsequent days, weeks, or months.
- Cohort Analysis: Group users based on shared characteristics or behaviors (e.g., signup date)...
![Stori Card - MX](https://s4-recruiting.cdn.greenhouse.io/external_greenhouse_job_boards/logos/400/560/600/resized/Stori_Logo_Primary.png?1709749276)
Stori Card - MX
Fast-growing venture-backed fintech company democratizing credit access for underbanked LatAm consumers with over $250M in funding.
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