Product Business Analytics Sr Manager

The Role: the BA will do:

Conversion and Funnel Analysis

• Basic Analytics and Conversion FunnelsTrack the steps users take towards completing a goal (e.g., making a purchase, signing up for a service) and identify where users drop off.
• Journey Optimization and Risk Prevention: Track the exact behavior across pages, and use insights to optimize the funnel, reduce friction, identify fraud behavior (during the application process) and increase conversion rates.

Revenue and Monetization Analysis

• In-App Purchases: Track the performance of in-app purchases and subscriptions to understand revenue streams.
• Ad Performance: Analyze the effectiveness of in-app advertisements, including click-through rates and revenue generated.

Mobile App Engagement and Overall User Engagement

• DAU, MAU, and Click Path Analysis: Analysis to understand engagement, and repetitive behavior to know the JBTD of our customers, to identify the critical features to improve
• Measure how many users return to the app after their first visit and over subsequent days, weeks, or months.
• Cohort Analysis: Group users based on shared characteristics or behaviors (e.g., signup date)...