Mid-Weight Strategist

WHO WE ARE

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE

The role will be part of RAPP Malaysia, a member of the RAPP APAC region. At least 75% of the role will be leading strategy for Team X Malaysia and supporting the ROS Experience Team, while the other 25% will be supporting APAC new business opportunities, alongside other strategists, data analysts and business directors in the region.

The Mid-Weight Strategist role involves creating transformative prospect and customer experiences for clients. A curious mind is key; constantly seeking those killer insights into human behavior, business need, or the moments that matter. We need a creative champion who’s hungry to turn those insights into brilliant creative and understands the critical role that strategists play. We also need someone that knows how to work with data analysts and technology strategists to deliver end-to-end initiatives with measurable effectiveness.

The role requires a swift immersion into the Team X world, partnering with Team X Global and Team X ROS (Region Overseas) to understand the nuances of Global vs. ROS vs. Local. It involves getting under the skin of local business challenges to provide insights and strategies that have real impact. Understanding the client’s business, competitive and brand landscapes as well as their audiences’ needs will be key to finding better and more creative ways to deliver personalised messages to our client’s audience.

In addition, as part of RAPP APAC, the role requires the development of a deep understanding of the RAPP Strategy toolkit. This will ensure all members of our team are ready and able to execute any product from our toolkit across RAPP APAC clients and new business opportunities, delivering pitch-worthy strategies and creative ideas that win.

YOUR RESPONSIBILITIES

(But are not limited to)

For your assigned client(s):

• Work with the existing RAPP team to deliver excellence in every aspect of our strategic engagement,
• Build working relationships with your counterparts across the agency in creative, media and account management to ensure cohesive and timely strategy execution against your clients’ objectives,
• Craft compelling end-to-end communication strategies for each campaign you develop,
• Become an insight expert on your clients, using our extensive suite of insight tools to become the source of useful, usable insights and data points to inform our strategies,
• Build a strong understanding of your client and their market, providing insights and competitor reviews to build a solid picture of the challenges and opportunities,
• Define and track key performance indicators for each campaign to determine effectiveness, provide recommendations and build learnings into future campaigns.
• Become expert in RAPP’s proprietary strategy methodologies and support team leads in their delivery

As a strategist:

• Create empathetic and precise brand experiences that engage customers at the right moment in a human way,
• Gain a deep understanding of brand and audience and be the champion of both through all work,
• Add value to the client’s brief, where appropriate challenging their thinking, and inspire rich creative propositions that resonate with customers and prospects by drawing on existing insight,
• Achieve targeted levels of service and satisfaction – from clients, creative and account team partners,
• Be a confident presenter adept at building persuasive arguments,
• Support the facilitation of meetings and workshops to drive strategic thinking and tactical opportunities,
• Have a creative flair and the ability to approach things from a different perspective, a razor-sharp mind capable of thinking on your feet in high profile/pressure scenarios and an unquenchable thirst to learn every aspect of our clients’ business that could be relevant to their customers.

For the Business:

• Contribute to our growing thought leadership programme (from short form content to longer form thought pieces),
• Contribute positively to the agency’s new business drive through involvement in pitches,
• Manage time appropriately on nominated accounts to realise planned levels of client profitability.

For the People:

• Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives,
• Support junior staff in their professional development by inputting to and quality controlling their delivery,
• Contribute to feedback and knowledge share across APAC Strategy and the RAPP APAC business.

SKILLS AND EXPERIENCE

Must Have:

• 5+ years’ experience being the lead strategist/planner for at least one client in an integrated, data-driven creative agency,
• Experience in delivering successful strategy across earned, owned and paid media channels,
• Experience owning campaign strategy end-to-end and writing campaign decks from scratch,
• Strong creative judgement and opinion – you’ll have examples of creative work and results inspired by your briefs and comms strategy,
• Strong research capability: able to source supporting insights and craft convincing arguments based on research,
• Knowledge and understanding of customer journeys across all media and touch points.

Nice to Have:

• Familiarity with proprietary research methodologies as well as insight tools such as GWI, WARC, Statista and Mintel,
• Experience of digital channels, measurement and strategy and how to optimise them to drive value for brands.