Manager - Content Strategy

COLORS Bangla is Viacom18’s flagship Bengali General Entertainment Channel. With the tagline of ‘Natun Sopner Rong’ (the power of your dreams), COLORS Bangla weaves in the rich Bangla culture in its contemporary content.

Drawing inspiration from everyday stories and the much-vaunted intellect and values that define Bengalis, Colors Bangla epitomizes characters who are inspirational and aspirational but are rooted in Bengal’s culture and tradition – a combination of today’s emotions and tomorrow’s aspirations. An eclectic mix of fiction and non- fiction shows, COLORS Bangla’s content offering contains different hues of life – Nayika No.1, Pherari Mon, Ram Krishnaa, Sohag Chand, Tumpa Autowali and Tumii Je Amar Maa.

This role is responsible for driving viewer growth and Watch Time Hours (WTH) for Jio Cinema Bangla. The candidate will develop and execute data-driven growth strategies across various channels to acquire new viewers, convert existing social media audience, and retain users for long-term engagement.

What will you do?

• Programming Strategy & Consumer Insights :

• Show launch and promotion strategy for Colors Bangla and JioCinema.

• Generating insights and applying them to shows to dial-up relevance and relatability and thus create higher stickiness for the shows and greater affinity for the characters.

• Mining insights and mapping emerging trends in consumer attitudes, preferences, lifestyle, and behaviour that will help the team in staying ahead of the curve in terms of consumer understanding.

• Analysing consumer feedback on existing shows to accurately identify problem areas and provide sharp and actionable insights to the content and communication team.

• Use consumers insights to actively provide stimulus or thought starters for new show concepts - Identify gaps in content delivery from competition channels in the market & plough them back to Content Strategy.

• Pull, analyse, and interpret viewership data to derive actionable insights.

• Commission and undertake cross-platform qualitative and quantitative research assignments for the brand, new/existing shows, and campaigns on need basis.

• Strategic acumen, strong communication and advocacy skills along with sound business judgment.

• Be an adaptable and reliable team player and contribute to the overall unit’s success.

• OTT-Specific Strategy

• Contribute to the development of OTT-exclusive content strategies.

• Analyze user engagement metrics on OTT platforms (e.g., watch time, completion rates, drop-off points).

• Support the development of interactive or personalized content experiences for OTT viewers.

• Contribute to strategies for leveraging OTT data for personalized content recommendations.

• Promo Planning & Strategy

• Planning & execution of promo strategy, prioritizing etc. with inputs to support programming/OAP/ Marketing for promos across TV and OTT platforms.

• Lead and own FPC planning, break strategy & on-air time management.

• Assist in planning content windowing strategies (timing of content release across platforms)

• Support in strategic/tactical planning, insights for media planning, support in brand solutions and integrations, etc.

• Support strategic and tactical planning initiatives for a unified TV-OTT approach.

• Closely monitor, track, and analyse all key channel health indicators on regular basis - viewership metrics as well as financial parameters.

• Work with Business Head & Marketing Head to strategize in future forward plans and Annual Operating Plans for both the channels.

Who should apply?

• Education and Experience: Bachelor’s degree or higher in a relevant field such as Media Studies, Marketing, Business Administration, or Communications. Minimum 8-10 years of experience in roles directly related to OTT platforms, General Entertainment Channels (GEC), or media industry.
• Skills and Competencies: Proven track record in generating consumer insights and applying them strategically to enhance content relevance and viewer engagement. Strong analytical skills with the ability to interpret viewership data, consumer feedback, and market trends to drive actionable recommendations. Demonstrated strategic acumen with the capability to develop and execute programming and promotional strategies aligned with organizational goals. Excellent communication skills, both written and verbal, with the ability to effectively articulate ideas and collaborate across teams. Experience working collaboratively in a team environment, fostering strong relationships and contributing to overall team success. Ability to adapt to a fast-paced and dynamic work environment, demonstrating flexibility in response to changing priorities and business needs. In-depth knowledge of OTT platforms, GEC dynamics, and media landscape, including trends and competitive insights. Proficiency in commissioning and analyzing qualitative and quantitative research to inform strategic decisions and initiatives.
• Personal Attributes: Strong leadership qualities with a proactive approach to problem-solving and decision-making. Creative and innovative thinker, capable of proposing new ideas and strategies to drive audience engagement and channel growth. Sound business judgment and decision-making skills, aligned with financial and operational objectives.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.