Director, Partnership Sales

Our client is a strategic marketing and sponsorship firm. Through the power of people and true partnerships, they work to ignite passion and unlock potential, offering an exceptional level of capital intelligence and a clear understanding of the current sponsorship and strategic marketing landscape.

Are you ready to progress your career with a vibrant sports and entertainment agency? We are looking for someone with the energy and drive to work with our team of professionals.

We are seeking a dynamic and experienced Director, Partnership Sales. The Director provides strategic

leadership and guidance to the internal sales team and works cross-functionally to optimize

delivery of excellent client service and sales strategy and analyze performance to enhance

sponsorship value. Ultimately, the Director, Sponsorship Sales is pivotal in generating financial

support and creating mutually beneficial partnerships that contribute to the organization's growth and success.

Key Responsibilities

• Drive overall revenue growth through retention and acquisition of retainer and commission-based clients that have been identified to drive immediate and long-term profit (2-5 years).
• Lead and develop comprehensive sponsorship sales strategies tailored to meet the specific objectives and target audience of each client.
• Cultivate and maintain strong relationships with clients, understanding their business goals and effectively communicating sponsorship opportunities and benefits.
• Manage and mentor a team of sponsorship sales professionals, providing guidance, setting goals, and ensuring targets are met or exceeded.
• Lead or support negotiations and finalize sponsorship agreements and contracts on behalf of clients, ensuring terms are favorable and aligned with their interests.
• Conduct thorough market research and analysis to identify trends, opportunities, and potential sponsors suitable for clients’ sponsorship needs.
• Oversee the implementation and execution of sponsorship activations, ensuring delivery meets client expectations and contractual obligations.
• Manage department and project budgets and ensure profitability by effectively forecasting, tracking expenses, and optimizing resource allocation.
• Ensure effective sales collaboration with the internal team and active participation in leadership team activities to align cross-departmental efforts and enhance overall strategy execution.

Must Haves

• Minimum 7-10 years of experience in sponsorship sales, preferably within an agency environment, with a demonstrated track record of successfully driving revenue and managing client relationships.
• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field; MBA or equivalent experience preferred.
• Strong oral and written communication skills
• Willingness to travel as required for client meetings, industry events, and conferences.
• Fluency in English required.