User Acquisition Manager

Libertex Group Overview

Established in 1997, the Libertex Group is an international powerhouse with over 25 years of financial markets expertise.

Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of Libertex, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.

Libertex is the Official Online Trading Partner of FC Bayern and Tottenham Hotspur, bringing the exciting worlds of football and trading together.

The Libertex Group in Numbers:

• 25+ Years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 40+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)

The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.

Job Overview

We are looking for a User Acquisition Manager to develop and implement strategies to attract and acquire new users for a company's products or services. Analyze market trends, manage advertising campaigns, and optimize acquisition channels to maximize user growth and engagement..

What Will You Do

• Manage daily execution of paid campaigns on social networks: Meta, TikTok, Snapchat, Twitter, Pinterest etc.
• Create, maintain and grow campaigns across multiple brands while hitting ROAS goals
• Actively test and analyse targeting, ad creatives, landing pages, and different approaches to drive results in app campaigns (Android, iOS)
• Analyse campaign performance KPIs on a regular basis to evaluate the success of our campaigns against set goals
• Manage full-cycle of creatives development (including UGC)
• Leverage your understanding of how Paid Social channels impact the overall client media mix and directly/indirectly influence top-level business objectives of the client
• Maintain high levels of up-to-date knowledge of best practices and strategies in the paid social user acquisition

Requirements

• Russian language
• Fluent English
• Degree in Marketing or any other relevant field will be a great advantage
• At least 2 years of experience in Paid Social Media with many focus on Facebook Ads with direct response advertising with a focus on mobile paid social
• Experience within the Forex, Fintech, Financial Services or Marketing Agencies will be a great advantage
• Proven track record of running effective social campaigns for direct response goal
• Demonstrated ability to analyse performance data and manage reporting tools
• Confident knowledge of MMPs (Appsflyer, Adjust, etc.)
• Strong technical knowledge of social media buying platforms (Meta, TikTok, Twitter, Pinterest, Snapchat, LinkedIn etc.)
• Practical experience and facility with the technical aspects of setting up, troubleshooting and optimising campaigns on paid social media channels
• Experience with reporting, tracking, and developing campaign insights
• High level of initiative, autonomy, enthusiasm and reliability

Benefits

We Offer

• Work with an international team from the comfort of your home
• Competitive gross salary available in euro / crypto
• Company-provided technology (laptop, headset)
• Udemy for Business Unlimited Membership
• 24 working days of annual leave plus public holidays
• The opportunity to excel in your professional career
• Use of leading technologies and modern business practices such as Agile

Please send us your CV in English!