Brand Lead

Brand Lead

We are looking for a Brand Lead to drive the Treatwell brand - at a consumer and a partner (hair and beauty salons) level - forward across Europe, leading a new chapter and driving meaningful impact for both sides of our marketplace.

This role will have the mandate to develop the brand across the 13 markets we currently operate in and help shape the roadmap for expansion both internationally and at a proposition level.

The ideal candidate will have experience getting stuck in, with strategic and insight led rigour aligned with a creative and consumer-centric energy. And an obsessive focus on delivery!

You will be responsible for:

1. Brand building, protecting and championing b2c and b2b
2. Excellence in campaign + planning strategy
3. Strong proven experience in communications specifically in social + content with a focus on influencer flywheel
4. A keen understanding of marketplace dynamics specifically around advocacy and network effects
5. Leading creative performance working in close partnership with with our Growth and Design team
6. End to end delivery of brand marketing strategy + offline presence
7. Feed of Market x consumer behaviour insights
8. Team Management + cross company collaboration

You will have ownership of:

1. Brand Awareness + Consideration metrics
2. Higher funnel growth targets including incremental orders and leads
3. Brand sentiment

About you:

• A strategic thinker, you ask questions, track results, love experimenting
• Entrepreneurial with a sense of drive, ambition, speed of learning and bias to action
• Positive + infectious energy and an excellent communicator, we have a challenge ahead of us!
• Brilliant team player + collaborator, people WANT to work with you
• Pragmatic + decisive, you understand the trade-offs and finesse behind building a world class brand and driving rapid growth
• Confidence in reading data and more importantly using it effectively

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly £40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Plumm
• Benefits platform offering cycle to work scheme, high street discounts and other perks
• Growth funds for you to develop and grow with your team
• A beneficial pension scheme and enhanced parental pay & leave policy
• A dynamic organisation with Thursday drinks in the office

Equal Ops

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.