Senior Growth Analyst

The role

At GoCardless, we excel in experimentation to optimize user acquisition, activation, and retention through continuous discovery and data-driven decision making. As a Senoir Growth Analyst, you will own the strategy for measuring impact in Growth Marketing within our Global Growth Group. You will be instrumental in crafting and executing strategies that leverage data analytics to accelerate user acquisition and revenue growth. Your insights will be turned into actions as your expertise helps drive the future of GoCardless.

We use BigQuery, Amplitude and Looker

What excites you:

• Own measurement & attribution of acquisition activities: you will collaborate with the Growth Marketing and be responsible for tracking and measuring how our Search and Paid Marketing Strategy is driving incremental customer and revenue growth
• Be responsible for defining how we understand return on investment & growth across marketing (building, maintaining and improving the marketing attribution model and LTV modelling)
• Owning how we forecast marketing channel performance and using it to inform trading activities.
• Proactively identify the biggest growth opportunities in our key channels by delivering deep analysis into customer segments, lifetime values (LTVs), diminishing returns etc and helping the team to prioritise and implement.
• Applying quantitative analysis, generate actionable insights and drive the adoption of your proposed changes in marketing by influencing stakeholders
• Contribute to, own, create, track OKRs for your marketing team, keeping them accountable throughout the quarter

What excites us:

• You have advanced SQL skills, Python/R skills are advantageous
• You have a background working in similar (performance) marketing analytics roles and have a deep understanding of the domain
• You have experience working in a cross functional environment with marketing and finance
• You are very knowledgeable of common marketing measurement tools & methodology
• You’ve had extensive experience of of testing and experimental design, including A/B testing
• You have experience with data visualisation tools (Looker, PowerBI, Tableau etc.) and demonstrate storytelling ability with data