Demand Generation Manager

The role

As Demand Generation Manager - Europe you will create and manage demand generation programs for the region, specifically in France & Spain. This is a 12 months FTC role.

This individual contributor role focuses on generating marketing qualified accounts (MQAs) that convert through our Sales team, ensuring we target the right audience to create a pipeline that leads to bookings and revenue generation.

This role is ideal for a growth-minded marketer experienced in working autonomously to create and constantly iterate campaigns, using data to track performance and results. You will be based in the Paris office, with the flexibility to work from home and travel as needed.

You will report to the Head of Demand Generation - International Markets and work closely with internal stakeholders, such as the EU General Manager and wider sales org to create demand generation plans aligned to commercial objectives. You will be responsible for identifying the most attractive pockets of opportunity and developing the right marketing approaches to unlock them. To do this, you will need to collaborate with our broader marketing functions (including Audience, Content, Partner Marketing, Revenue Operations, Product Marketing, etc.) and external agency partners.

What excites you:

• GTM plan : Execute effective digital-first marketing strategies to scale volume of MQAs that influence opportunities that will generate revenue.
• ROI : Co-manage the demand generation budget for the region.. Allocate resources to channels that yield a return on investment.
• ABM : Execute a rolling plan of demand generation and pipeline acceleration programs aligned to target account lists. Define how/ when to speak to prospects per funnel stage.
• Campaigns : Align and customize global campaigns to fit regional needs. Localize and create targeted campaigns to drive demand through a variety of channels including: paid ads, webinars, direct mailing, etc. Track and analyze campaign activity, results and its impact to sales pipeline & revenue. Create local campaigns when/ where needed to make sure there are no gaps in local market needs.
• Sales alignment : Support, enable, and collaborate with Inside Sales Reps, SDRs, and Account Executives.. Align marketing initiatives with the goal of generating high-quality MQAs that influence opportunities and generate revenue.. Monitor results closely by ensuring timely follow-up on inbound leads and MQAs to ensure a swift and effective conversion rate.
• Internal Collaboration : Collaborate closely with all internal stakeholders/ teams: local EU team, international group, RevOps, and the wider marketing team: PR, Brand Comms, Content, Audience, Product Marketing, Partner Marketing, Customer Advocacy, etc. to make sure that our overall plan is relevant and consistent with our overall plan & strategy.
• External Collaboration : Collaborate closely with external agencies to coordinate and execute activities such as paid media activities, content translation, for example.
• Revenue & performance : Measure, analyze and report on the impact of programs and improve our performance when & where needed. Track our results to make sure the right investments are made and closely monitor which channels are working.
• Tactics : Identify tactics/assets that are most impactful in generating demand in volume, value and pipeline acceleration.

What excites us:

• Experience : 4+ years of experience in B2B Marketing / ABM Strategies
• Drive : Data and experiment-driven
• Languages : Fluency in French, English and Spanish.
• Success : Experience in creating and implementing successful demand generation and pipeline acceleration programs, including ABM programs
• Mindset : Autonomous, proactive, with an international mindset and strong business acumen
• Approach : Pragmatic and has the passion to measure the impact of one’s work
• Knowledge : Excellent understanding of marketing trends and tools/ tech stack (webinar platforms, email automation, etc.).
• Communication : Good communication skills. Able to work cross-functionally within multiple internal teams and external agencies and freelancers.
• Organization : Strong organizational skills with attention to detail
• Agility : Proven ability to work under tight deadlines with limited resources

Values : Aligns to GC’s values. Positive attitude and team player who thrives in a fast-paced, hyper growth environment