Creative Strategy Director

The Role

We’re looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, and incredibly curious about brands, culture, communications, and connections - and above all, influencer marketing.

In this role, you will lead all of our creative strategy output, managing both our strategy and creative teams, and be responsible for their contribution and involvement on both proactive and reactive pitch work.

As a key member within Impact Studio, our EMEA creative solutions team, you will play a lead role in supporting the VP, Strategy with identifying opportunities for the growth and productization of our creative and strategy output, as well as the organisational structure, growth and management of creative and strategy teams.

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 150+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Roles & Responsibilities:

• Lead, Manage and Be Accountable: For creative strategy output that goes into collateral in support of new business and client service teams. Helping Influencer to win new clients and growing existing ones.

• Strategic output: Manage the strategy team and oversee their workload. Ensure strategy work is best-in-class, insight driven and fully answers the challenges set out in the brief. Our strategy work is born out of an inherent comprehension of platform, audience and creator insight, that you will be responsible for translating into actionable strategy.

• Creative ideation: Manage our creative team. Working in tandem with our strategists, the creative team is charged with bringing colour and life to our RFP’s. From conceptual creative that can break out of the social space, through to a deep understanding of the creative formats that audiences on each social platform love to watch, you’ll be responsible for ensuring our ideas synthesise our strategies, deliver on our clients briefs and create impact on social.

• Distribution strategy: Work closely with the Associate Paid Media Director to ensure that distribution strategies are baked into the core of all of our creative strategy output.

• Personnel development: Work with the VP, Strategy to deliver PDP and progression plans to team members across the creative and strategy teams, and track progression on an ongoing basis. Proactively identify opportunities for upskilling and enhancing skill sets within the team.

• Pitching and presenting; You will be responsible for pitching work to both new and existing clients. An exceptional presenter, you know how to frame both strategy and creative work in the best possible way, combining them into a singular narrative that clients can understand and buy into.

• Internal visibility: You will be expected to work with the VP, Strategy as an integral part of Impact Studio within the Influencer. Managing workload, operations processes and capacity within the team, as well as ensuring that output is delivered on-time and with appropriate feedback from relevant stakeholders across the business.

Experience:

• We are seeking a candidate with 7+ years of experience in marketing; having played a lead role in creative solutions functions within the media space, with direct influencer marketing experience a big plus.
• You should have experience of selling and delivering agency-style services to a range of different clients
• Skilled at building strong stakeholder relationships; including with external clients and a range of different internal teams
• Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders
• You have an appetite for new challenges and a constant drive towards improvement
• A self-starter who can build and manage the processes necessary to both deliver success and measure performance

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.