Director, Content Marketing

The Director, Content Marketing creates and executes the strategy for content creation in all forms at Zelis. This leader is an experienced critical thinker with an ability to quickly synthesize information and propose a solution. They’re a dynamic leader that can guide a team of content creators on the development and distribution of assets that drive market engagement and generate awareness.

The Director is also responsible for protecting and managing the brand’s written style, ensuring consistency across any asset that is created. They closely collaborate with Product and Segment Marketing, Marketing Leadership, and various subject matter experts across Zelis to develop content strategies that can be translated into actionable plans. They implement and refine processes to help Zelis produce market-leading content at scale. In addition to overseeing the creation of content internally, the Director builds and manages a network of third-party content creators that produce assets as requested. In coordination with Performance Marketing, they measure the results of the program and optimize future content plans based on data-driven insights.

**Location and Workplace ...