Manager, Platforms & Digital

Reporting to the Regional Director, you will drive the strategic engagement for Platforms & Digital clients in Philippines; finding and maintaining client relationships, growing business revenue and delivering against sales goals

DEPARTMENT SUMMARY

• Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial.
• Building go-to-market strategies and client-specific account plans to expand our business with existing regional clients.
• Pursuing new business opportunities, building a sales pipeline and conversion plan to achieve quarterly revenue targets.
• Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
• Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital

KEY RESPONSIBILITIES

• New Business Development

• Work together with the leadership on the development of monthly / quarterly / annual sales plans to identify growth opportunities with existing and new client groups;

• Deliver agreed quarterly / annual sales targets through contract renewals, upselling and new business development;

• Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leads;

• Build internal relationships across business units and verticals for support with identifying opportunities and converting the sale;

• Senior leadership involvement with proposal and pitch development;

Sales Strategies

• Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly;

• Support with developing and implementing competitive sales pricing and marketing;

• Identify mid to long term strategies that enhances existing client relationships and actively support client requirements across the industry;

• Drive marketing, roll-out strategy for new product introductions to the industry;

• Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches;

• Contribute to overall team plan by generating revenue and/or cost-savings ideas;

Client Engagement

• Develop strong and trust-based relationships with clients and key stakeholders in the industry;
• Work with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts to drive retention and potential upselling opportunities;
• Develop a solid working understanding of Nielsen audience measurement solutions along with other relevant Nielsen products to offer to clients a holistic set of insights;
• Create and deliver clear, concise and compelling internal and external client presentations (proposals/solutions);
• Bring the different media solutions and teams together for one impactful Nielsen story for clients;
• Collaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium term;
• Identifying and managing mutually beneficial opportunities to partner with the client;
• Provide feedback to product and operational teams regarding service developments to meet your client’s needs;
• Monitor and encourage greater usage of Nielsen solutions in clients;
• Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management.

KEY STAKEHOLDERS & INTERFACE

• Internal
• Asia Commercial teams Product and Operation teamsFinance teamsHuman Resources teams

External

• Platforms & Digital clients

EXPERIENCES & QUALIFICATIONS

• 6 to 8 years of prior working experience in the Digital Platforms or Media Agencies
• Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets
• Experience in audience measurement solutions would be an added advantage.

COMPETENCIES & SKILLS

• Strong understanding of business performance measures and corporate financials
• Meticulous with strong attention to detail;
• Growth mindset for development opportunities;
• Team player with the ability to enable and encourage others within the team
• Commercially astute – especially in proposing and negotiating solutions
• Ability to understand, interrogate and translate complex business issues
• Strategic thinking, analytical and logical reasoning skills
• Result oriented, working with the end in mind;
• Resilient, persuasive and self motivated
• High-level accuracy and attention to detail
• Strong written and verbal communication / presentation skills in local and English languages
• Strong interpersonal skills with a collaborative mindset to work well with others;

KEY PERFORMANCE INDICATORS / MEASURES

• Sales Activities
• # of Outreaches (calls, emails, socials);
• # of Opportunities created;

Pipeline Building & Pipeline Health

• % Pipeline coverage vs Target;
• Pipeline probability % movements week-on-week;
• Conversion rate;

Revenue Target

• $ Bookings/closed deals across new clients, upsell and cross-sell;
• $ Renewals among existing clients;
• % achievement against Revenue target.

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable dataabout what people watch and listen to. To discover what’s true, we measure across all channels andplatforms—from podcasts to streaming TV to social media. And when companies and advertisersare armed with the truth, they have a deeper understanding of their audiences and can accelerategrowth. Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking aroundmaximizing a new technology or you see a gap in the market, we are here to listen and take action.

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