Paid Search Manager

What we stand for

We are the leading scale player in a specialist market – maternity and nursing wear – and we have 22 years of experience behind us doing this and nothing but this.

But what we do at Seraphine is more than just fashion and clothes. We help women feel absolutely confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze.

What we’re delivering

We are highly international and highly digital – we were an early embracer of eCommerce and the channel now represents 90% of our revenue. We’re also a digital marketing machine: acquiring customers profitably from first order, with more than half returning for a second order during the current pregnancy and more and more coming back to us again when the family grows further.

Workplace and Culture

Always motivated by new innovations in technology – we are a close knit team of driven and ambitious individuals. Fuelled by the success of achieving market leading results, we place great importance on resourcefulness and dependability and encourage inquisitive questions that challenge us see things from all perspectives.

We do what we love and push the boundaries on a daily basis – you need to be excited for that. We foster the habits of go-getters and are always in search of exceptional people from various walks of life, with diverse experiences to join our team.

Purpose of the Role

We are looking for an experienced, forward-thinking Paid Search expert to transition our Paid Search activity from being run and managed by an agency to in-house. The Paid Search Manager will lead our Paid Search acquisition and retention across our global websites.

***Salary range - 35k - 50k (dependant on experience)***

Responsibilities

· Defining global strategy for Paid Search alongside Performance Marketing Director

· Data manipulation and interpretation for campaign analysis, using actionable insights to improve performance through optimisation

· Platform account management, budget allocation, forecasting, performance monitoring, strategic testing and campaign expansion across Google and Bing

Requirements

Essential:

· Practical hands-on experience defining and managing Paid Search activity across multiple regions

· B2C Paid Search experience

· Expert level knowledge of Google Ads

· Track record of delivering growth/ efficiency within Paid Search

· Product Feed management within Google Merchant Centre and 3rd Party Tools

· High ability to process and analyse data sets, and interpret them to make business decisions

· Advanced Excel

Desirable:

· Working proficiency in one of (or multiple): French, German

· Understanding of incrementality and attribution

· Data visualisation tools such as Data Studio (Looker)

· Data management tools such as Funnel.IO and Supermetrics

Benefits

· 25 days annual leave – plus bank holidays, exclusive of bank holidays. With the added option to purchase additional holiday, and an extra day off for your birthday!

· Generous 50% staff discount

· Regular sample sales

· Monthly Social Events

· EnjoyBenefits – Offering discounts and benefits, wellbeing and more.

· Pension – A contributory private pension scheme

· WeCare – Online GP, mental health counselling plus more for you and your family.

· Income Protection Scheme

· Life Assurance Scheme

· Private Healthcare Scheme

· Excellent Maternity leave policy

· Nursery Benefit Scheme

· Early finish Fridays all summer!