Growth Marketing Manager

The telco industry is broken. At World Mobile we’re working tirelessly to fix it.

It’s an exciting time to join our dynamic and energetic marketing team as we realise our mission to deliver an unstoppable mobile network run by the people, for the people, to deliver a global sharing economy that benefits everyone.

We’re looking for an experienced, focused and tenacious Growth Marketing Manager to join our growing marketing team, to lead on implementing World Mobile’s demand-gen and acquisition strategy. The ideal candidate will be autonomous with an entrepreneurial spirit and not afraid to get your hands dirty,

You will have solid experience in running campaigns across performance-focused channels such as PPC, Paid Social, Display and CRM. In addition, you will understand the importance of SEO, and be able to identify great content that supports the delivery of performance KPIs.

Responsibilities

• Plan and execute demand-gen digital marketing campaigns across PPC, Paid Social, Affiliate, Website, Email and other test & learn channels.
• Manage the distribution of our monthly email marketing campaigns
• Support the Content Manager on the execution of an SEO strategy
• Use a range of analytics tools to measure and report on the performance of digital marketing campaigns assessing against World Mobile’s goals and KPIs
• Provide data-led recommendations for the improvement of future campaigns
• Review competitor activity and deliver a competitive advantage through targeting, creative and channel strategy
• Acquire data within GDPR guidelines to help improve the relevancy and efficacy of our targeting
• Liaise with external agencies and partners to support on campaign delivery
• Be proactive in the discovery and sharing of insights around developments in the social landscape and competitor activity

Requirements

• 2-3 years’ experience working in a digital marketing or demand-gen role
• Knowledge across Adwords, Google Adsense, DoubleClick, AWIN, Google Analytics and Google stack
• Experience with Facebook, Twitter and TikTok Ads Managers
• Strong mix of both creative and analytical skills
• Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Growth mindset, focused on pushing the boundaries and not just adhering to the status quo
• Impeccable levels of organisation and attention to detail
• Understanding of the telco industry
• A passion for World Mobile’s vision and values
• Right to work in the UK