Marketing Manager

To learn more about our team and office culture in Melbourne, Australia, visit the following links.
Careers Page: [https://www.knowbe4.com/careers/locations/melbourne>
Glassdoor: [https://www.glassdoor.com/Location/KnowBe4-Melbourne-Location-EI%5FIE969384.0,7%5FIL.8,17%5FIC2264754.htm>

The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.

Requirements:

• Work collaboratively with appropriate team members to develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies
• Manage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws
• Coordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
• Drive client strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPI’s and implementing list management/deliverable best practices
• Employ best practices as it relates to database concepts such as “A list" segmentation and suppression lists
• Predict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analyses
• Measure campaign results and optimize the lead nurture tracks to increase conversion traffic
• Work to minimize list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaigns
• Manage the set up of all lead generation campaigns.
• Measure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports
• Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ
• Craft landing pages and lead generation forms for our content to distribute through relevant programs.
• Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead
• Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions
• Stay up to date with the latest trends and changes with SEO and major search engines
• Support management and setup of all paid campaigns (PPC)
• Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
• Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms
• Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
• Develop communication plans and compelling email content to drive partner engagement
• Support event selection and management and collaborate with other EMEA marketing teams to ensure consistency in messaging, event attendance and best practice

Qualifications:

• MA or Degree in Marketing or business-related subjects
• CIM Certification/Diploma (not essential but an asset)
• Competence in using digital marketing tools
• A willingness to learn new methods and technology
• Minimum 3 years in marketing management experience
• Experience with Google Workspace
• Prior experience with marketing automation systems such as HubSpot or similar
• Prior experience with Salesforce or other CRM software a plus.
• Infectious positive, can-do attitude
• Strong verbal and written communications
• Excellent time management and organization skills