Senior Executive - Product Communication

Product Communications:

Product Communications at Dream11 spearheads all the marketing efforts for different product areas. The team has a strong understanding of 3 things - the D11 product, the Target Audience and the marketing channels available to use. Through close collaborations with product managers, marketing content designers & writers and product developers, the product communications team is able to shape effective marketing content.

Your Role:

• Execute efficient and effective go-to-market campaigns for new/existing products
• Develop customer retention/acquisition programs
• Shape product communication strategies based on market and user insights
• Execute optimised marketing campaigns through continuous experimentation and A/B testing
• Partner with stakeholders to improve consumer touchpoints
• Monitor data to improve campaign effectiveness and ROI
• Manage product marketing budgets and mitigate risks
• Work with external partners to better all communication efforts

Qualifiers:

• 2+ years experience in product marketing in a product-centric environment or sports-tech company
• Basic understanding of product marketing channels like - Pushes, In-apps, Stories, Whatsapp, Email, etc.
• Experience in retention marketing, growth roles or managing customer lifecycle journeys
• Excellent communication skills
• A basic understanding of CRM, SQL and segmentation tools

About Dream Sports:

Dream Sports is India’s leading sports technology company with 220 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.

Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.

For more information: [https://dreamsports.group/>

Dream11 is the world’s largest fantasy sports platform with 200 million+ users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.