Assistant Brand Marketing Manager

Mid-levelManager
🇭🇰 Hong Kong
Marketing Manager
Marketing

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

  • CASETiFY is currently recruiting a dynamic Assistant Brand Marketing Manager to drive creative excellence in our marketing campaigns, focusing on CASETiFY Co-Lab and partnerships. This role will collaborate closely with Product Marketing, Global Partnerships, and the Creative Team to produce visually impactful content that strengthens our brand impact and meets ambitious business objectives.

  • The position reports directly to the Brand Marketing Director and collaborates with various regional department leads on their marketing initiatives.

Job Description

  • Assist in the development and execution of marketing strategies focused on CASETiFY co-labs and partnerships

  • Assist in the development of communication and creative briefs that outline the requirements, audience, and goals of partnership campaigns

  • Participate in creative brainstorming sessions and maintain effective communication with internal teams to manage proposals and projects related to partnerships

  • Coordinate with the Creative Team to ensure that all collaborative projects reflect CASETiFY’s aesthetic and messaging standards

  • Support the creation of storyboards and visual content that align with strategic partnership goals

  • Help produce compelling, original graphics for various media, including marketing decks, campaign visuals, video storyboards, and social media

  • Assist in managing direct reports and ensuring alignment with the broader brand strategy

Requirement

  • Minimum 3-4 years in a creative agency or in-house design studio, preferably with a focus on campaign development
  • Exceptional ability in creative direction, visual communication, and storytelling. Proficiency in Adobe Creative Suite, Figma, and other graphic applications. Experience in motion graphics, video editing, and art direction is highly regarded
  • Bachelor’s Degree in Marketing, Design, Communications, or a related field
  • Strong leadership capabilities with a proven track record of recruiting, retaining, and guiding creative staff
  • Excellent written, verbal, and visual communication skills on both technical and non-technical matters
  • Must provide an online portfolio or presentation demonstrating design and conceptual abilities
  • Ability to work efficiently in a high-pressure, fast-paced, deadline-driven environment

 

CASETiFY

CASETiFY

One of the leading global lifestyle brands offering customizable tech accessories.

🛒Responsible consumption and production
Apparel
Consumer Goods
Fashion
Technology

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