Brand Manager

Job Description

What will you do?

• Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
• Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
• Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
• Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
• Ensures that brand plans are completed time and perfectly on-time in full.
• Ensure consistent brand look and feel across in line with Brand Guideline
• Supervise brand performance and develop consumer insights through research tools and reporting
• Leads brand performance tracking & monthly brand audit
• Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
• Support annual budgeting, and quarterly forecasting.
• Lead brand NPD including idea generation, preparation of business plans, P&L management, and post launch audits.
• Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.
• Develop and implement advertising, POS, publicity, and consumer promotion plans.
• Develop and implement product and packaging updates.
• Assist in strategy development including one- and three-year plans.
• Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations, R&D , PMR, R&D, Procurement, supply chain teams

What you bring?

• Passionate for food, culture and new trends.
• Strong analytical skills and data-driven thinking. Validated practical experience in applying testing/experimentation methodologies and optimization strategies.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
• Result driven and consumer oriented.
• Proactive approach in resolving problems and challenges.
• Strong leadership skills
• Bachelor’s degree in marketing or business Administration
• Strong project management experience on NPD and creative/advertising
• Strong analytical and creative thinking skills.
• Excellent communication and interpersonal abilities.
• Exceptional stakeholder management to lead cross-functional teams.
• Problem solver who can think outside the box, with resiliency to bounce back from setbacks.
• Ability to work in a fast-paced, dynamic environment.
• Brand management experience in FMCG or similar accountabilities
• Minimum 2-3 years in marketing experience

What we offer you?

• The work you do today will help define the destination of our future tomorrow by redefining and innovating how we bring happiness to our consumers and communities.
• Your unique potential is recognized, valued, and empowered. We help unlock the qualities and abilities necessary for you to perform with passion and purpose
• We’re committed to modeling lifelong learning, curiosity, and creativity. We offer the resources and experiences to continuously improve your skills and grow your career.

Location(s)

El Tagamoa El Khames Commercial Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .