Ads Manager

Company Background

Our client is a cutting-edge AI research lab dedicated to exploring new mediums of expression through innovative technologies. Focused on revolutionizing the field of photography, they are at the forefront of developing advanced AI solutions that enhance and simplify the creative process. Their latest breakthrough is a state-of-the-art AI headshot generator, which allows users to obtain professional-quality headshots in a matter of minutes. This innovative tool saves users both time and money, providing a cost-effective and efficient alternative to traditional photography. Driven by a team of expert AI researchers, our client is committed to pushing the boundaries of what is possible with artificial intelligence, making high-quality photography accessible to everyone.

Role Overview

We are seeking a data-driven and creative Ads Manager to join our growing team. In this full-time role, you will be responsible for developing and executing winning advertising strategies across Google Ads and Meta platforms (Facebook, Instagram). You will play a key role in maximizing our return on ad spend (ROAS) and achieving our marketing objectives.

Responsibilities

• Conduct in-depth market research to identify target audiences and understand their needs.
• Conduct thorough keyword research and competitive analysis to inform ad strategies.
• Develop comprehensive advertising plans for Google Ads and Meta platforms, aligned with specific campaign goals (brand awareness, lead generation, sales).
• Utilise keyword research tools to identify relevant and high-performing keywords for Google Ads campaigns.
• Craft clear and concise creative briefs that outline campaign goals, target audience, messaging, and desired creative direction.
• Manage ad budgets effectively, optimising campaigns for performance and maximising ROAS.
• Continuously monitor and analyse campaign performance metrics, making data-driven adjustments to improve results.
• Stay up-to-date on the latest trends and best practices in online advertising.
• Collaborate closely with the marketing team to ensure campaign alignment with overall marketing strategy.
• Collaborate with the creative team to produce high-quality ad creatives that resonate with our target audience.
• Oversee the design and content of an advertising campaign to ensure it meets the needs of the target audience.
• Monitor and analyse ad performance, optimising campaigns to meet KPIs and ROI targets..

Requirements

• Experience with online advertising management (Google Ads and/or Meta platforms)
• Proven track record of success in developing and executing effective advertising campaigns
• Strong understanding of online advertising concepts, including PPC, bidding strategies, and ad formats
• Excellent analytical skills with the ability to interpret and leverage data insights
• Experience with keyword research tools (e.g., Google Keyword Planner, Ahrefs)
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously

Bonus points for:

• Experience with additional advertising platforms (e.g., Youtube Ads)
• Experience with conversion tracking and attribution modelling
• A strong understanding of marketing funnels and customer journeys
• Creative writing and storytelling skills

Benefits

We offer a competitive salary and benefits package, along with the opportunity to work in a fast-paced and dynamic environment. If you are a results-oriented and passionate Ads Manager who is eager to make a significant impact, we encourage you to apply!