Lead Generation Manager

Responsibilities:

• Identifying critical customer information, ie: customers’ organization structure, product portfolio, competitors, key contacts, decision makers, etc
• Generating new leads using cold calling, email marketing, social media, and other relevant channels
• Establishing connection with the right contact or “client persona” and nurturing the lead
• Conducting SPIN – identifying potential client’s key business questions, pain points and GfK products that qualify to support client business needs
• Qualifying and scoring the lead by assessing product fit, urgency and budget availability
• Objection handling and product USP demonstration, including use cases and value proposition
• Maintenance of the sales and/or customer database
• Nurturing the lead until it can be converted to a sales opportunity that will be transferred to an account manager
• Achieving sales lead gen and appointment quotas

Requirements

Requirements :

• A native level of French and an advanced level of English
• Preferably experience in B2B sales, especially cold calling and lead generation
• Excellent communication skills, both written and verbal
• Able to uncover information by asking the right questions
• Eager to discover valuable insights from the customers
• Resilient and not afraid of rejection
• Very Organized and multitasking
• Self-reliant work
• Determination, assertiveness and ability to work under pressure
• Good computer skills