Head of Digital Marketing

What you’ll do in the role…

• Be the team’s expert voice in an ever-evolving world of paid performance channels, SEO, CRM, and any and all new digital commercial platforms
• Manage an in-house team including a CRM Manager, Digital Marketing Exec and ½ of another Digital support role.
• Work closely with a busy but close-knit brand leadership team to bring a renewed focus to the performance of our beautiful new digital platforms and our creative marketing campaigns.
• Oversee the migration of our brands onto a new and exciting in-house booking engine throughout 2024 – designed to make all these marketing strategies much easier!
• Introduce strategies and ideas that ultimately improve our revenue performance from brand.com websites, through acquisition and retention, increased qualified traffic and uplift in conversions.
• Lead the management of our relationship with our global digital agencies who execute paid campaigns plus technical and on-site SEO for our brands at a global level but who also work directly with our individual properties.
• Lead the CRM strategy and work with the CRM Manager, brand and digital managers to oversee the plan and execution of global and local campaigns, database growth, and database maintenance.
• Become best friends with our global revenue leaders to create new brand-led conversion, traffic, and lead campaigns and seasonal offers that target need periods and growth objectives.
• Work closely with our incredibly talented in-house creative brand and design teams to bring commercial campaigns and messages to life wrapped up in the unique visual identity, tone of voice and DNA of each brand
• Own analytics and regular reporting. With support from Digital Product and the agency you’ll know our numbers inside out and create data-driven recommendations that optimise performance across digital channels.
• Plan, test, evaluate, repeat! We’ll welcome new ideas as we move into a new era of our digital eco-systems for each brand.
• Set global objectives and KPIs for the brand and general targets for hotels to aim for based on your knowledge of their own market and performance opportunities.
• Maintain a global central budget that is owned by the VPs for each brand.
• Manage the day-to-day essentials with IT and legal teams such as domain name registrations, T&C’s, and GDPR.

Requirements

What we’re looking for…

• A brilliant analytical thinker with a love for creative brands and a concrete general knowledge of, and passion for, all areas of digital marketing and media.
• 5+ years of experience, either at an agency or in-house – with excellent knowledge of cross-channel paid advertising products, features, settings, and optimisation possibilities and a proven record of running scaleable user acquisition strategies.
• Experience in digital product optimisation through technical and on-site SEO audits and the implementation of results that do not jeopardise brand DNA.
• Someone who can reignite our CRM strategies helping to build new, quality and valuable global databases (on top of existing foundations).
• You might relish in data and the rational but you’re on board with finding creative solutions to challenges and work really collaboratively with a variety of teams to bring things to life
• Strong understanding of digital data analytics with extensive experience with attribution modelling; GA is your daily tool, you know it inside out and you love being in the weeds on it
• Experience in forecasting and continuous analysis by channel, region, strategy, audience, and creative to reach business KPIs.
• You take pride in being detail-oriented and responsive, with strong quantitative skills – you’re confident to analyse data, draw conclusions and develop actionable recommendations (often for non-digital experts around the globe) as needed.
• What’s a digital marketer without some super strong Excel skills?! We love a spreadsheet, so we’d love you to have experience building pivot tables, multi-function formulas and #graphs.
• Experience in hospitality isn’t a must (maybe a nice bonus!) but we do want you to be genuinely interested in our industry; whether that’s a love for a delicious meal, a decent drink, a cosy bed, or a travel adventure.
• A great communicator with stakeholders across a business at any level.
• You’re looking for a place where you can be you; no clones in suits here.
• You’re not precious. We leave our egos at the door and help get stuff done.
• You’re up for doing things differently and trying (almost) everything once.
• You want to be part of a team that works hard, supports each other, and has fun along the way.