Marketing & Media Associate

About Lead For Ghana

Lead For Ghana is a network of solution-driven leaders expanding educational opportunities to all children in Ghana. We are a Ghanaian not-for-profit social enterprise powered by our resolute belief that education is the most powerful solution to all societal problems and the medium to provide equal opportunities. With this conviction, we devote our people, resources, and ideas to ensure an excellent education for all children in Ghana.

We are currently in search of an impassioned individual who shares our vision and mission and aligns with our core beliefs: Responsibility is Mutual, Innovation is Simple, and Impossible is Nothing. These values are the pillars of our culture, driving our long-term success and sustainability, and form a crucial part of our team member selection process.

Position Summary

As the Marketing & Media Associate, you will play a pivotal role in achieving our marketing objectives. You will interact with all stakeholders, including private and public sector officials, and work in conjunction with other functional areas to ensure the timely delivery of effective marketing collaterals.

Primary Responsibilities

• Help establish market positioning, define target demographics, and create comprehensive marketing plans across various channels and segments.
• Support the implementation of marketing initiatives from conception to execution, fostering internal support and promoting collaboration.
• Leverage customer insights, consumer trends, market analysis, and marketing best practices to help build successful strategies.
• Conduct analytics reporting across multiple platforms, extract key insights, and propose future campaign and go-to-market strategies.
• Collaborate with email, performance marketing, and web teams to design, experiment with, and enhance lead-nurturing tactics.
• Manage content and updates for customer and internal touchpoints, participate in events, and provide sales support.
• Generate customer and market insights to refine outreach strategies, boost customer conversions, and procure more qualified leads.
• Help evaluate the effectiveness of current marketing initiatives, optimize accordingly, and present ideas and final products to internal and external teams.

Competencies Required

Reasoning and strategic thinking

• Ability to define an opportunity or threat.

• Ability to synthesize, integrate, and execute strategies.

Building relationships and influencing others

• Understanding the perspectives of others.

• Communicating effectively with others.

• Influencing others to achieve outcomes.

Operations and Management

• Organizing, planning, and executing.

• Making decisions & demonstrating good judgment.

• Learning and continuously improving.

• Managing team execution.

Values and Mindsets

• Continuous learning and improvement mindset.

• Adherence to our core values and beliefs.

• Humility, maturity, and a teachable spirit.

Education and Experience

• 1-2 years of relevant work experience in client-facing roles.

• Graduate/Postgraduate degree preferred

NB: The position requires occasional evening and weekend work to ensure effective outcomes.

This job description provides a comprehensive guide to the key duties and responsibilities of the role but is not exhaustive. It is subject to change in alignment with the future development of the organization.