Sales Manager

Come and join the leading #avoexperts 🥑

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocadoes & fresh produce – 365 days a year & across the globe.

With the largest avocado-growing footprint in the world, we are recognised as the leading #avoexperts, and considered as the supplier of choice to both retail & wholesale customers whom we serve from sales offices in the UK, Europe, North America, Latin America & Southern Africa.

We’re looking for an experienced Sales Manager to join our team in Munich, Germany on a permanent basis.

We are seeking a customer centric Sales Manager to join our team in Munich. You will be responsible for the management and development of various product categories and implementation of business development strategies to capitalise on opportunities.

There will be a requirement to travel to Europe/UK as and when required to meet with existing customers to maintain and establish strong strategic partnerships.

Responsibilities include:

• Develop and execute comprehensive sales strategies and conduct in-depth market research to identify emerging trends, challenges, and opportunities.
• Analyse sales data and competitor activity to inform strategic decision-making and provide market-leading strategies for new product development in both fresh and value-added categories.
• Provide accurate weekly sales forecasts to support business planning.
• Generate detailed account information for long-term forecasting and programming.
• Deliver comprehensive reports on sales, volumes, margins, and prices as needed.
• Collaborate with cross-functional teams to deliver a seamless customer experience.
• Work closely with supply chain, finance and other internal departments to ensure product availability, pricing accuracy, and timely delivery.
• Develop a deep understanding of the market sector, including consumer trends, competitor activity, and product lines.
• Represent the company at industry events, trade shows, and conferences to generate leads and build brand awareness.

Requirements

Experience we look for:

Essential:

• Experience of working within a similar role in either FMCG or perishable goods
• Proven track record of exceeding sales targets
• Fluent German speaker and fluent in English, any additional European languages would be beneficial
• Prior experience of negotiating and closing contracts with national retailers

Desirable:

• Strong relationship building skills with internal and external stakeholders
• Skilled negotiator with commercial and financial acumen
• Demonstrable initiative-taking and innovative problem-solving abilities

Benefits

What can Westfalia Fruit offer you?

• 30 days holiday
• In-house English course
• Opportunities for further development within the company
• Membership in the body & soul fitness centre (for a small fee)
• Free parking
• Fresh fruit & coffee specialties

Please note that this position does not have a specific closing date. We encourage you to apply as soon as possible as we will be reviewing applications on a rolling basis and the advert may be removed at any time.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.