Marketing Generalist

• Day-to-day marketing: Manage the marketing activities of our offices in Mainland China – currently Beijing and Shanghai.
• Email marketing: Send mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
• Social Media: Coordinate, localise and post content to our Chinese social media channels: WeChat, Red, Weibo, etc. and manage social media management agencies when necessary.
• Print & Promotional marketing: manage the production and stock of local prints, promo items and clients' gifts.
• Exhibitions and events: research relevant events in Mainland China and assist the Head of Events to organise.
• Digital marketing: assist the Performance team with web advertising, including Baidu, display ads, re-marketing, and analytics.
• Report local marketing activity to London
• Budget and manage the local marketing spend
• Research and source local suppliers when necessary.

Requirements

• Marketing Degree or professional diploma
• Minimum of 7 years’ experience in a Marketing role in China, with a broad set of marketing channel experiences
• High proficiency in both written and spoken English and Chinese
• Experience in marketing content localisation
• Experience in managing Chinese social media channels
• Experience in planning, writing and executing email campaigns, using an Email Service Provider
• Experienced in the segmentation of customer data lists
• Excellent attention to detail
• Excellent communication, analytical and problem-solving skills.
• Ability to communicate effectively with a variety of stakeholders
• Ability to work autonomously, and also within a team, using common sense and initiative
• Experience working alongside sales teams
• Experience working within international B2B companies.
• Experience in Sales Force – email marketing platform