Brand Activation & Campaign Planner

Anticipated Contract End Date/Length: 6-12 months with potential to extend

Please note, this is a hybrid role including some in-office work days each week.

Our client in the global financial services industry is seeking a Brand Activation and Campaign Planner to be responsible for designing and executing marketing strategies that combine both traditional and digital media to promote the brand and sub-brands.

What you will do:

• Create integrated marketing campaigns that align with the company's overall business objectives and brand vision.
• Develop integrated customer journeys that support and enable mass personalisation across digital and physical ecosystem.
• Map customer journeys and attributions to channels and customer touch points to support personalisation and data capture.
• Engage with target audiences through events, sponsorships, and other interactive experiences to enhance brand visibility and customer loyalty.
• Oversee the implementation of marketing campaigns across various channels, ensuring consistency and effectiveness.
• Work closely with internal teams (e.g., sales, product development) and external partners (e.g., agencies, vendors) to coordinate efforts and maximize impact.
• Monitor campaign performance, analysing data, developing dashboards, and providing insights to optimise future marketing efforts.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience in brand activation, campaign planning, and execution.
• Strong creative thinking and analytical skills to drive brand growth and achieve marketing objectives.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Proficiency in using marketing analytics tools and software.
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong understanding of digital marketing and social media trends.
• Experience with event planning and management is a plus.