Key Responsibilities
- Analytics technical implementation & maintenance.
- Emphasis is on Adobe Analytics / Adobe Experience Cloud.
- Implementation of Web Analytics and Tag Management on Web plus Mobile Applications.
- Act as point of contact for implementation projects, testing and technical troubleshooting.
Requirements
- In-depth knowledge of Web Analytics - Adobe Analytics including coding and implementation experience.
- Experience with Tag Management systems eg Adobe Launch or other.
- Understanding of javascript, data layer and tagging approaches across digital assets, including mobile applications.
- Experience with Adobe Experience Cloud eg Analytics, Audience Manager, Target, Launch, and AEM.
- Understanding of AEP (data modelling).
- Facilitation of business solution workshops involving participants from senior management to business users.
- Communication and stakeholder management skills.
Publicis Groupe
Publicis Consultants is a communication consulting agency, part of Publicis Groupe, one of the largest global communication networks
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