Product Marketing Manager

At OLX, we shape the future of trade to unlock the hidden value in everything.

At OLX, we create marketplaces that offer safe and easy-to-use trading platforms and services that are available for everyone. And we work together to build a more sustainable world through trade. Join us and help make a real difference.

We're looking for a Product Marketing Manager for our Motors business. Product Marketing Manager is responsible for the go-to-market strategy and acts as the voice of the product in the market.

As a Product Marketing manager, you will oversee the go-to-market of product launches, build the plan and messaging for different product areas, develop content to describe the benefits and main outcomes together with a cross-functional team of product managers, design, data and engineers. Position and educate on your product(s) to the sales and support organizations and collaborate with the local marketing teams to develop programs that create demand for your product.

You Will

• Create product’s go-to-market strategy along with the product managers and local market commercial teams
• Lead the Go-to-Market implementation of pre-launch, awareness, acquisition, activation, retention and post-launch phases, connecting value propositions with the different user personas and guarantee product success adoption (train the trainers, sales enablement materials, user education, in-product comms...)
• After a product launch, oversee customer response and support product teams to improve adoption and create feedback loops
• Curate insights from each market and summarize those into applicable categories for product teams
• Lead the product communication (Key messages, personas, and channels) for new and existing products
• Oversee the creation of content about the product, including videos, blog posts, or slide presentations and its distribution through the right channels, working with in-house or external content creators, ensuring also messaging consistency across countries, channels, media and formats
• Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about and is contextualized, making sure the message is where and when the customers need
• Develop communication programs including workshops, webinars to onboard local marketing and sales teams before and after product launches
• Enable our product teams to do better GTM for their projects by creating some standardized tools & artifacts
• Lead stand-alone projects to enhance overall product communication, working together with PMs, Researches, and markets
• Use tools such as Confluence/Jira, Trello, Google suite (Google Docs, Sheets, Slides), Figma, Miro, Intercom/CRM, Slack etc

Required Skills and Qualifications

• Proven 3-4 years of experience in digital product marketing
• Strong analytical skills and experience with market research
• Excellent communication and storytelling skills
• Experience in developing and implementing GTM strategies
• Excellent collaboration abilities to work cross-functionally with product management, marketing, and commercial teams
• Able to support multiple product teams and products
• Fluent English

Desired Attributes

• Creative thinker with a customer-centric approach
• Detail-oriented with a passion for driving product success
• Strong project management skills and ability to meet deadlines

Our Benefits

• Agile and friendly work environment with excellent working culture.
• Competitive compensation and bonus.
• Vast benefits include medical insurance, sports and others.
• Learning and development plans and budget.
• International career and travel opportunities.
• Any work equipment you might need.
• Hybrid work from Lisbon, Portugal.

Why join OLX?

At OLX, we unlock value in our people. We invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world.

We also unlock value for our stakeholders. We are proud of the positive contribution we make to our planet, by enabling more conscious consumption and helping the world make the most of its limited resources through more efficient trade.

And last but not least, we love to unlock value for our customers. Every single month, over 300 million people use our platforms to easily, safely, and conveniently find their perfect home, buy or sell a car, find a great job, sell things they no longer need, or strike a great deal on something they need. And we help thousands of entrepreneurs and businesses find their customers too.

Diversity, Equity and Inclusion at OLX

If you do not meet every single requirement for this role, we would still encourage you to apply. At OLX, we are committed to creating a high performing diverse, inclusive and authentic workplace, we know that we get the best results when we have the broadest range of knowledge, backgrounds, and experiences in our team, and we believe you are at your best when you can bring your whole self to work.

So, if you are excited about this role, but your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, backgrounds, and experiences to consider applying for this role. You may be just the right candidate for this or other roles in our business, and we'd like to hear from you.

We will strive to accommodate all necessary adjustments to support your interview success - please speak to your recruiter about any of these requirements.