Marketing Operations Director

What’s you day to day going to look like?

The Marketing Operations Director role is centered on marketing technology strategies, system and web implementation and optimization, and data analysis to gauge campaign effectiveness and provide actionable insights for strategy enhancement. We seek a candidate with proficiency in marketing technologies, data analysis, problem-solving, and effective communication.

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

• Analyze prior marketing campaign effectiveness, help develop an efficient media mix, and improve our acquisition model.
• Continuously test and optimize website elements, including landing pages and forms.
• Develop and execute marketing technology strategies, oversee implementation, and optimization of marketing systems.
• Help develop lead generation plans with targets, measures, and objectives.
• Own the measurement and reporting of our marketing stack, including web analytics, ad platforms, and CRM data.
• Knowledge of marketing technologies: experience working with marketing technology stacks, such as analytics tools (e.g., Google Analytics), marketing automation tools (e.g., HubSpot), and CRM (e.g., Salesforce)
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